EP 7:
Ben Marcheski: From TV to Government Campaigns. Strategic Video Marketing
In this episode of The Curious Creative, host Mike Kepka sits down with Ben Marcheski, a seasoned video marketing professional whose career spans major media networks like National Geographic, PBS, and Discovery. Now the Creative Director at FedWriters, Ben shares his fascinating journey from producing high-energy TV promos to developing results-driven video strategies for government agencies.
Ben discusses his early days in media, reflecting on the evolution from traditional Nielsen-based metrics to today’s multi-platform digital tracking. Moving into the government sector, he explains the complexities of promoting agency initiatives with limited budgets and without traditional user data. Despite these challenges, Ben’s expertise has helped agencies educate the public on key initiatives and drive measurable engagement.
Watch the video:
Key Insights with links to jump ahead are below
About Guest:
Name: Ben Marcheski
What he does: Creative Director at FedWriters.
Company: FedWriters.
Where to find Ben: LinkedIn | Website | Newsletter (pending)
Key Insights:
The Shift to Digital: Ben details his transition from traditional TV promos to digital video strategies, navigating the shift from single-channel to multi-channel marketing.
Government Campaign Challenges: Learn about the unique hurdles of government marketing, where data collection is limited, yet success depends on impactful messaging.
Crafting Effective PSA Campaigns: Ben explores the importance of PSAs and how clear, strategic content can elevate public awareness and prompt action.
Leveraging Metrics and Results: Discover how Ben’s team utilizes available metrics and analytics to refine campaigns, maximizing reach and engagement with minimal resources.
Advice for Creatives: Ben encourages aspiring marketers to stay current with the latest technology and focus on strategic, results-driven content that resonates across multiple channels.
Whether you’re a video marketer, a public sector professional, or simply curious about the impact of video in today’s digital landscape, this episode provides actionable insights into creating video that informs, engages, and delivers real value.
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