EP 8:
Joe Wolf: Authentic Storytelling in Digital Marketing Insights
In this episode of The Curious Creative, host Mike Kepka engages with Joe Wolfe, Head of Paid Social at Optidge, a leading digital marketing agency specializing in performance-driven campaigns. Joe shares his expertise in crafting impactful paid social strategies for high-profile clients, including the Telly Awards and luxury brands like Degs & Sal.
Joe takes us through:
The essentials of paid social media campaigns, from pre-launch strategy to ongoing optimization.
How to balance creative development with data-driven decision-making to maximize ROI.
The importance of authenticity in marketing and why relatable, user-generated content can outperform high-budget productions.
His journey working with notable brands and scaling their success through innovative marketing strategies.
Watch the video:
Key Insights with links to jump ahead are below
About Guest:
Name: Joe Wolf
What he does: Head of Paid Social at Optidge
Company: Optidge
Key Insights:
Authenticity Wins: Joe emphasizes how genuine storytelling connects with audiences and drives measurable results.
Simplify for Success: Learn why starting with a few well-crafted assets often outperforms launching with dozens of variations.
Test, Refine, Repeat: Discover how analyzing metrics and iterating creative strategies can optimize campaign performance.
DIY for Impact: Joe shares why rolling up your sleeves and creating content yourself can inspire clients and jumpstart success.
Whether you're a marketing professional or a creative looking to sharpen your digital strategies, this episode is packed with practical advice and inspiration.
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