EP 6:
From Hollywood to Corporate: Bob Kelly on Results-Driven Video Strategy | The Curious Creative
In this episode of The Curious Creative, host Mike Kepka sits down with video marketing expert Bob Kelly, founder of CFG Creative. Bob shares his fascinating journey from the glitz and glamour of Hollywood TV, where he worked on iconic shows like Soul Train and Jeopardy!, to the corporate world of video production.
Bob takes us through his early career in Los Angeles, detailing how he moved from production assistant to joining the Directors Guild, only to be disrupted by the 1989 writers' strike, which eventually led him to pivot toward corporate video production. From managing live events to large-scale LED projects, Bob explains how his extensive background in television set the foundation for his success in corporate video marketing.
Watch the video:
Key Insights with links to jump ahead are below
About Guest:
Name: Bob Kelly
What he does: Founder of CFG Creative.
Company: CFG Creative.
Where to find Bob: LinkedIn | Website | Newsletter
Key Insights:
Hollywood Beginnings: Bob recounts his early days in the entertainment industry, working behind the scenes on major shows and even at the 1985 Oscars.
Transition to Corporate: After the writers' strike and an earthquake hit LA, Bob made the leap to Orlando and eventually settled back in Cincinnati, where he shifted to corporate video production and live events.
Building Trust and Relationships: Bob emphasizes the importance of building strong, long-term relationships with clients. He discusses how his team not only produces high-quality video but also integrates event production for a seamless experience.
Results-Driven Video Strategy: The conversation dives into the future of video marketing, focusing on measurable results rather than just aesthetics. Bob shares how tracking and optimizing video performance can lead to better client outcomes, helping companies reduce sales cycles and enter new markets.
Game-Changing Metrics: Bob explains how new tools allow his team to quantify the effectiveness of video strategies, offering clients clear data on which types of content generate the best results.
Advice for Creatives: As a final takeaway, Bob advises aspiring creatives to focus not just on beautiful imagery or storytelling, but on delivering measurable results for their clients.
Whether you're a seasoned filmmaker, marketing professional, or just interested in the evolution of video production, this episode offers deep insights into the industry’s past and future. Tune in to learn how to create video content that not only looks great but also drives real business results.
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