We love retainers!
We want to be your video partner for the long haul. We know this video work, done right, is expensive. We also want to let you know that, given full reign to produce our proven strategy, rest assured our work will pay for itself and in most cases will deliver a return that you are otherwise just leaving on the table.
Step-1
Understanding your Audience's and your Goals
It all starts with a quick discovery call. We'll dive into your goals, audience, KPIs, and conversion values. This helps us understand what success looks like for you.
Step-2
Strategy & ROI Projections
Next, we design a custom strategy backed by real numbers. You'll see exactly what kinds of videos we plan to produce and how they're projected to drive ROI. Unlike many production companies that just make beautiful videos, we go further — acting as your agency with our proven ACDC Strategy that is meant to funnel a broad audience into valuable conversions.
Awareness Stage Content:
Broad stroke educational videos that quickly engage and introduce points
Consideration State Content:
Bideos that introduce introduce solutions to your new found pain points
Decision Stage Content:
Videos that are only watched by your most sought after target audience that position your business as the answer to their prayers
Step-3
Tracking & Optimization
Our data tracking and analytics team makes sure you see clear results. We provide regular updates with real numbers that prove our value — and give you confidence that we're driving measurable returns.
The Production Process
Efficient Production Days
We know production days are costly, so we make the most of them. Typically, we schedule a 2-3 day shoot to capture interviews and b-roll — often around an event when your team is already together. In those first days, we are likely to film 6-12 interviews, building the foundation of your video archive.
Building Your Video Library
From this archive, we create multiple assets that fuel your campaign:
Video Sales Letter (VSL)
A 2-6 minute anchor video for your landing page. This delivers an all-in-one message that educates, solves problems, and motivates action. (If you don't have a landing page or a web developer to help, we can do that too)
Short-Form Ads (30-90 seconds)
Funnel-driven videos designed for paid promotion. These move viewers step-by-step from awareness to conversion.
Campaign launch & management
This is the exciting part where we track your videos to find out who is watching and how long they engage with your content. We collect and monitor all of the data. The most engaged viewers automatically get more of your video content. Rinse and repeat. The more they watch, the more they are likely to convert.