Summit Ridge Energy
Summit Ridge Energy is the nation's leading developer, owner, and operator of commercial solar assets. They have over 200 community solar farms across the US. and have raised $5 billion in capital to maintain their leadership in the clean energy sector. Headquartered in Northern Virginia, they approached us to devise a decision-stage marketing campaign.
1 week
for pre-production and planning per testimonial.
1.5 days
of on-location shooting with landowners and the SRE marketing director.
2 weeks
to edit and get client approval. Three rounds of edits included.
Key Points:
Persuade reluctant landowners in rural America, who are overwhelmed with proposals from competing companies. Develop content to help lobbyists convince legislators to continue supporting innovative renewable energy solutions, especially within the community solar sector.
Goals:
Create a video toolkit to assist Summit Ridge Energy's sales team in converting interested landowners. This content will demonstrate that partnering with SRE is a reliable relationship that benefits their community, providing predictable revenue and creating generational wealth for decades. Produce short, direct videos for lobbyists to showcase to legislators the crucial value of community solar.
Video Deliverables:
A series of four short, authentic, documentary-style videos shot on location with satisfied SRE landowner partners.
Results:
5 conversions in the first IO months.
